Mr Cameron’s Three Million Apprenticeships


Education, Economy and Society

During the election, Tory promises to young people never got much further than David Cameron’s election_cameron-h_3253236bpledge to create another 3 million apprenticeships during the next parliament. He provided few other details apart from outlining how the new opportunities would be at least part financed by cutting benefits for unemployed young people.

As well as promising another 3 million, the Conservative manifesto pledged to ‘roll out Degree Apprenticeships’ –by this we assume it meant more Higher Level schemes. Cameron, took advantage of pre-election media attention, launched a new Whitbread  scheme,  announcing he wanted apprenticeships to be on level-pegging with a university degree giving millions more people the dignity of work and a regular pay packet (BBC Election 2015, 09/04/15);   but the new apprenticeships were at the subsidiary Costa Coffee and  were part of a  programme, which as well as teaching how to make hot drinks, included customer service, communication…

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