Employer Engagement Survey reveals the need for improved collaboration between colleges and LEPs


What are the best current practices in Employer Engagement in Further Education? During February 2015 we asked in our Employer Engagement Survey 67 professionals working in Further Education across United Kingdom what they think about Employer Engagement, what marketing activities  they do and which activities they would like to do more.

Overall, our respondents shared the idea that employer engagement is all about building long term relationships with employers and delivering courses that prepare learners for employment and meet the needs of employers.

Unsurprisingly, the main source of frustration for 45% of our respondents were the constant changes of government funding policies. With the upcoming election this is a hot topic in the news. You can see that every party has its own program for improving the education sector.  While these initiatives can be beneficial they bring uncertainty to the current climate.

Most marketers and employees in business development wish they had bigger marketing budgets and 42% of our respondents are no exception, making it the second biggest challenge.

The focus of employer engagement activities seems to be more or less aligned with the Skills funding statement with 68% of respondents planning to focus in 2015 on promoting apprenticeships, followed by 65% planning to increase the number of employers they work with.

When it comes to marketing tactics, and sourcing market information, it’s all about face to face interaction with employers. 75% use job fairs for marketing and 70% use employer visits and long term relationships to learn about the market.

According to Skills Funding Agency (SFA) if Colleges are not perceived as collaborating enough with their Local Enterprise Partnership, they can see their budgets diminish. But at this moment, only 42% rely on market information of Local Enterprise Partnerships and even less, only 25%, on their local councils. This suggests that more collaboration is needed to identify regional skills gaps as 42% of providers do plan to develop new courses to meet local needs.

What is on the marketing wish list of our respondents? More than half would like to see more social media marketing and face to face interactions with employers such as job fairs.

Active Informatics has recently released Connect Employer Engagement, a next generation customer relationship management CRM that supports all education and skills provider’s Employer Engagement and Student Work Placement activities.

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About Paul Champion

Some have called me a leader, and a entrepreneur, they say I have integrity, presence and skills to ensure continuous improvement and success in whatever challenges I face. They also tell me that I am positive, resilient and motivating. I say, I'm just a normaI guy from Gateshead in the North of England, who started as an apprentice engineer. I have been in the right place at the right time and in the wrong place at the wrong time! I have successfully initiated and led complex organizations and situations to completion and success, and I have been in some jobs where success seemed untouchable. Mainly though, I have tried to learn everyday, help people to progress and learn the skills they need to be successful. I have had the privilege of working with some great people locally across the UK and more recently internationally in Asia, Europe and now USA, where I am lucky enough to work for www.3aaa.co.uk where I am head of 3aaa USA. This website is just me having an outlet to talk about all those thoughts, ideas and things I learn that pass through my head every day when I face the challenge of doing business. I will also rant on about how great apprenticeships are, and how you can help change peoples lives through them. After all thats how I got to do the great things that I have done, and also I am still an apprentice everyday! All I ask is that if you find it interesting then leave a comment and share what you read. THANK YOU.

One thought on “Employer Engagement Survey reveals the need for improved collaboration between colleges and LEPs

  1. Pingback: Employer Engagement Survey reveals the need for improved collaboration between colleges and LEPs | Paul Champion | Echo Chamber Uncut

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