7 Bold Steps To Timeless Leadership


7 Bold Steps To Timeless Leadership

Leaders like Sir Richard Branson, Oprah, Steve Jobs, Bob Dylan, or Walt Disney are or were steadfastly committed to their own vision, values, and sense of the world. That kind of sensibility goes beyond spin and public relations points and rises to genuine truth: These leaders are not afraid to step over the line, again and again.

Stand on the other side of the line and try to get people to cross it–that’s leadership.

How, then, do you lead? Here are seven ways:

1. Explain Why You’re Standing On The Wrong Side Of The Line

Start by telling your people the story behind why you’re on the “other” side. Why aren’t you over here? What’s wrong with you?

2. Explain Why Your Side Is Better

And make them believe it as much as you do. Make it bigger than they are. For example, explain how you’re changing the world, or at least how you should. There’s a lot that needs fixing. Grab a shovel.

3. Make Sure Others Can Identify You And Your Community

Make a flag. Paint a bus. A building. Show people who you are. Look different. Act different. Be different. Mark your territory.

4. Do Something

Make sure that what you and your followers do is divergent, better, or just weird enough so that other people want to do it, too. Disrupt the hell out of the status quo. They deserve it. Create rituals that celebrate your accomplishments and also reinforce your values, vision, and beliefs.

5. Create A Language Around Your Community

Describe what you’re doing with words that tweak people’s ears. “Twerk.” “Iced grande skinny latte.” “Disintermediation.” Intrigue them with language. Make it so unique that, if others want to join, they’ll have to learn the language, too. Those who learn the words will become a part of your community. Those who don’t, won’t.

6. Be Clear About What You Are Not And Never Want To Become

As you grow and gather new hires, make certain they understand your vision, values, and how you don’t do things in their first interview. Otherwise, as you hire talent away from competitors, they will import your competitors’ vision and values and ways of doing things and pollute your culture.

7. Prepare Your Leaders

Make sure that team leaders and those who come behind you know how to do all these things, too. They’ll have to carry your torch.

These may seem like ordinary subject points, but wrapped together they create a constellation of touchstones that not only walk people through your storyline but also reach them at the deepest levels of thought and emotion. It is the system behind belief: holistically designed to attract others who share what you believe.

This is what leaders do: They dare the universe. They connect with people.

Social communities are not created solely through digital code, but by the emotional touch points that connect us as human beings: the social code.

Leaders create communities of people who follow them, first by twos and fours, then by multitudes.

Leaders create cults. From person to pack, they transform these odd little cults into resonant cultures filled with individuals who are willing to take the same insanely emotional trip (usually defying reason and common sense) from “Who cares?” to “I care!”

Think of how oddball runners running through rain, heat, snow became that heralded tribe of millions called “marathoners.” How reclusive geeks in physics and math kept the lights on late into the night to become heroic hackers in the global digital universe. How social revolutionaries put their values before dollars and rifted the corporate perspective.

Leadership is about weaving together exceptional stories that create the sticky attachments we have to the communities that surround people, places and things.

Patrick Hanlon is founder and CEO of Thinktopia, a brand transformation firm. His latest book is The Social Code.

This entry was posted in Leadership and Management, Motivational by Paul Champion. Bookmark the permalink.

About Paul Champion

Some have called me a leader, and a entrepreneur, they say I have integrity, presence and skills to ensure continuous improvement and success in whatever challenges I face. They also tell me that I am positive, resilient and motivating. I say, I'm just a normaI guy from Gateshead in the North of England, who started as an apprentice engineer. I have been in the right place at the right time and in the wrong place at the wrong time! I have successfully initiated and led complex organizations and situations to completion and success, and I have been in some jobs where success seemed untouchable. Mainly though, I have tried to learn everyday, help people to progress and learn the skills they need to be successful. I have had the privilege of working with some great people locally across the UK and more recently internationally in Asia, Europe and now USA, where I am lucky enough to work for www.3aaa.co.uk where I am head of 3aaa USA. This website is just me having an outlet to talk about all those thoughts, ideas and things I learn that pass through my head every day when I face the challenge of doing business. I will also rant on about how great apprenticeships are, and how you can help change peoples lives through them. After all thats how I got to do the great things that I have done, and also I am still an apprentice everyday! All I ask is that if you find it interesting then leave a comment and share what you read. THANK YOU.

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