New announcement Why social media is mostly a waste of time for marketers: Mark Ritson presentation

http://www.marketingweek.com/2015/01/14/why-social-media-is-mostly-a-waste-of-time-for-marketers-mark-ritson-presentation/

Mark Ritson, academic brand consultant and Marketing Week columnist, recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’ at the World Marketing Sales Forum in Australia.

Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands.

So click on the link now to watch Mark tackle areas including:

Social vs traditional media
How customers interact with brands on social
Is social useful for brands?
Is social simply a tool for person to person interaction?

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Why social media is mostly a waste of time for marketers: Mark Ritson presentation
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Samuel Joy
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http://www.marketingweek.com/2015/01/14/why-social-media-is-mostly-a-waste-of-time-for-marketers-mark-ritson-presentation/

Mark Ritson, academic brand consultant and Marketing Week columnist, recently gave a talk entitled ‘Why Social Media is Mostly a Waste of Time for Marketers’ at the World Marketing Sales Forum in Australia.

Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands.

So click on the link now to watch Mark tackle areas including:

Social vs traditional media
How customers interact with brands on social
Is social useful for brands?
Is social simply a tool for person to person interaction?

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